Our newest portfolio company offers an AI-driven platform that makes distributing photos and videos at events simple, instantaneous, and fully respectful of privacy.
Anyone who’s attended a large event knows how frustrating it can be to track down your photos: long waits, outdated systems, chaotic galleries. Often, you might even forget those images exist. Often, you might even forget those images exist.
Founded in Cervia by Manolo Martini, Enrico Minotti, and Daniele Lazzara, GetPica aims to solve this problem.
Their platform, based on a patented facial recognition and artificial intelligence system, allows official photography teams to upload images that are then automatically processed and categorised so that each participant can instantly access, on their smartphone, only the content they appear in. This ensures a secure, personalised experience fully compliant with privacy regulations, thanks to unique features such as selective face anonymisation and giving users active control over their data.
GetPica delivers value to every stakeholder:
- For brands and sponsors, it creates a new channel to connect with audiences, combining brand awareness with privacy respect
- For organisers, it transforms the event’s memory into a measurable, unforgettable experience
- For guests and fans, it allows them to receive and relive unique moments effortlessly, encouraging sharing and loyalty.
This is more than efficiency: GetPica is reinventing how we experience and share visual memories, turning a static souvenir into a direct engagement channel between brands and their audience.
Growth metrics confirm the strength of the model: over 1 billion pieces of content delivered, 400+ active partnerships across 55 countries, and a registered user base of 2 million.
Why we invested
GetPica operates in a rapidly evolving market where high-quality visual content is increasingly central to building relationships between brands and people. The widespread adoption of digital photography and social media has fuelled an explosion in the photography services market, valued at $48.2 billion in 2022 and projected to reach $74.2 billion by 2032. Specifically, the event photography sector is becoming increasingly specialised: from weddings to sports events, corporate conferences to theme parks, every segment demands dedicated, innovative, and easily integrable solutions. GetPica answers this need with a unique product already validated by international clients, perfectly timed with the digitalisation trend.
Having overcome the pandemic-related halt, the company has doubled its revenue year on year through 2024, confirming the robustness of its offering and its value-generating potential. The proportion of revenue from non-EU clients also highlights the model’s relevance in overseas markets.
We chose GetPica because we believe in the strength of a team that combines entrepreneurial experience with technical expertise, already proven through previous collaborations. The blend of AI, user experience, privacy respect, and a SaaS approach represents a scalable and replicable model in our view.
Lisa Di Sevo, CEO & Managing Partner @PranaVentures, commented: “GetPica is revolutionising a traditionally static aspect of event experience into a dynamic, personalised engagement opportunity between brands and their audiences. Technology is robust, privacy-compliant, and already trusted by international players. The results so far are impressive, but its growth potential is even greater. We are excited to support the team in this new phase.”